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| Course |
: SAP CRM 4.0 |
| Type |
: Hands-On Training |
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Overview and Introduction to CRM - 1st Day
- Introduction to NetWeaver
- General SAP Transactions
- Foundation & Architecture of mySAP CRM
- Overview of CRM server Technology and User Interface
- Business Partners
- Organizational Model
CRM Base Customizing - 2nd Day
- Territory Management
- Product master
- Business Transaction Processing
- Activity Management
- Partner Processing
CRM Base Customizing – 3rd Day
- Actions
- Overview of Pricing in CRM
- CRM Billing Overview
- CRM Middleware
CRM Interaction Center (Win Client) 4th day
- Interaction Center Overview
- Architecture landscape
- Win Client Profile
- Configuring Components
- Action Box and alert molder
- Interaction center scripting
CRM Sales – 5th day
- Opportunity Management
- Copy Control
- Quotation and Order Management
- Overview Contract Management
CRM Analytics – 6th Day
- Introduction to BW
- Activating CRM Business content
- Introduction to analytics
- Data Mining Work Bench
- Analysis Process Designer (APD)
- Customer analytics (data mining, CLTV)
- Marketing analytics (planning, Target group selection, RFM analytics)
Marketing – 7th and 8th day
- Overview of marketing management in mySAP CRM
- Marketing and campaign planning
- Planning and performing marketing projects
- Marketing Calendar
- Personalized mail forms
- Creating personalized e-mails
- Business partner-controlled communication
- Segmenting business partners
- Marketing attributes
- Segment Builder
- Creating profiles and target groups
- Lead Management
- Campaign automation
- External List Management.
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